Hits 100 Million User Milestone, Credits Marketing Campaigns has reached a new milestone by surpassing 100 million users globally, marking a significant achievement for the company since its inception in 2016. The cryptocurrency exchange attributed this achievement to its latest marketing campaigns, which include partnerships with
renowned personalities, venues, and events.

Partnerships Propel

Some of the marketing efforts include hosting NBA and
NHL playoffs at the Arena and the Formula 1 Miami Grand
Prix. Additionally, the firm recently released a film for its brand dubbed “INEVITABLE” under the campaign “Fortune Favors the

Kris Marszlek, the CEO of, mentioned:
“Positioning our brand through engaging campaigns and iconic partnerships
has made a household name. But I’m most proud of the fact that we’ve
surpassed the 100 million user milestone while building the most widely
regulated platform in the industry by leading in global licenses and

In May, Dubai’s Virtual Assets Regulatory Authority licensed to offer full operations in institutional crypto trading under a new platform dubbed
The exchange’s regional arm, CRO DAX Middle East FZE, obtained a Virtual Asset
Service Provider license in 2023. Exchange, designed for both institutional
and qualified retail investors, offers a range of services, including spot
trading, staking brokerage, and over-the-counter offerings. aims to strengthen its position in the global cryptocurrency market with plans to roll
out the app and other products for retail investors in Dubai.

Global Expansion Initiatives

Beyond Dubai, is expanding its presence in other regions. This includes a recent announcement of a specialized trading
platform for Korean users. Additionally, and Brazil’s BTG Pactual
teamed up in February to enhance banking services in Latin America.

By integrating BTG Pactual’s stablecoin, BTG DOL, seeks to facilitate transactions between traditional financial
systems and the emerging digital economy. The goal of this partnership is to
democratize access to the digital economy for individuals and businesses in
Latin America.

The collaboration builds upon’s existing
presence in Latin America, where it holds a Payment Institution License from
the Central Bank of Brazil. has also secured licenses in the Netherlands, Spain, France, and the UK.

This article was written by Jared Kirui at

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