Bayern Munich Scores Big with Bitpanda Partnership


German
football club Bayern Munich has solidified its presence in the crypto space by
sealing a multi-year partnership with Austrian cryptocurrency company BitPanda.
The deal, effective immediately, designates BitPanda as the new platinum
partner and official crypto trading sponsor of the reigning German champions.

The
collaboration was officially unveiled at Bayern’s home ground, the Allianz
Arena, during their match against TSG Hoffenheim on January 12. BitPanda will
be a prominent presence at all home matches throughout the duration of this partnership.

Eric Demuth, Chief Executive, BitPanda, Source: LinkedIn

BitPanda’s
Chief Executive, Eric Demuth, emphasized the shared values and winning
mentality that unite the football giants and the crypto platform, laying the
groundwork for a long-term and fruitful partnership. Demuth stated: “Bayern
Munich and Bitpanda are united by a strong winning mentality and the
expectation of themselves to get better every day. For us, these shared values
are the perfect basis for a long-term partnership.”

BitPanda’s
foray into sports sponsorships has seen similar successful deals with the
Italian Rugby Federation in 2023, covering the men’s Rugby World Cup, a
sponsorship deal with tennis’ Madrid Open in 2022, and a premium sponsorship of
the World Padel Tour in the same year.

Ideal
Partnership as Bayern’s Finances Soar

Jan-Christian
Dreesen, the Chief Executive of Bayern Munich, expressed his enthusiasm for the
collaboration, stating: “Like FC Bayern, Bitpanda is the market leader in
its field. We want to achieve our goals together in the future.” This
sentiment was echoed by Andreas Jung, Bayern’s Chief Marketing Officer, who
emphasized the synergy between the two brands.

While
Bayern embraces a new era of crypto sponsorship, the club has also celebrated
financial success. The 2022-23 financial year saw
Bayern Munich posting record revenue, totaling €854.2 million, along with a
remarkable year-on-year increase in profit. Earnings before taxes more than
tripled, soaring from €17.1 million to €54.5 million

Lukas
Enzersberger-Konrad, Deputy Chief Executive of Bitpanda, emphasized
the fitting nature of the partnership, commenting: “Bayern Munich are
record champions. Bitpanda is the market leader in Europe. Both together in
a partnership: That’s a good fit!”

German
football club Bayern Munich has solidified its presence in the crypto space by
sealing a multi-year partnership with Austrian cryptocurrency company BitPanda.
The deal, effective immediately, designates BitPanda as the new platinum
partner and official crypto trading sponsor of the reigning German champions.

The
collaboration was officially unveiled at Bayern’s home ground, the Allianz
Arena, during their match against TSG Hoffenheim on January 12. BitPanda will
be a prominent presence at all home matches throughout the duration of this partnership.

Eric Demuth, Chief Executive, BitPanda, Source: LinkedIn

BitPanda’s
Chief Executive, Eric Demuth, emphasized the shared values and winning
mentality that unite the football giants and the crypto platform, laying the
groundwork for a long-term and fruitful partnership. Demuth stated: “Bayern
Munich and Bitpanda are united by a strong winning mentality and the
expectation of themselves to get better every day. For us, these shared values
are the perfect basis for a long-term partnership.”

BitPanda’s
foray into sports sponsorships has seen similar successful deals with the
Italian Rugby Federation in 2023, covering the men’s Rugby World Cup, a
sponsorship deal with tennis’ Madrid Open in 2022, and a premium sponsorship of
the World Padel Tour in the same year.

Ideal
Partnership as Bayern’s Finances Soar

Jan-Christian
Dreesen, the Chief Executive of Bayern Munich, expressed his enthusiasm for the
collaboration, stating: “Like FC Bayern, Bitpanda is the market leader in
its field. We want to achieve our goals together in the future.” This
sentiment was echoed by Andreas Jung, Bayern’s Chief Marketing Officer, who
emphasized the synergy between the two brands.

While
Bayern embraces a new era of crypto sponsorship, the club has also celebrated
financial success. The 2022-23 financial year saw
Bayern Munich posting record revenue, totaling €854.2 million, along with a
remarkable year-on-year increase in profit. Earnings before taxes more than
tripled, soaring from €17.1 million to €54.5 million

Lukas
Enzersberger-Konrad, Deputy Chief Executive of Bitpanda, emphasized
the fitting nature of the partnership, commenting: “Bayern Munich are
record champions. Bitpanda is the market leader in Europe. Both together in
a partnership: That’s a good fit!”





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